• Hospice Foundation Is Now Hospice Giving Foundation

    Nonprofit Unveils New Name and Logo, Enhanced Mission

    Hospice Foundation, the leading funder of hospice care in Monterey and San Benito Counties, today, Aug. 20, introduced its new name and new logo.

    The organization will now be known as Hospice Giving Foundation. The logo, still based on the icon of a nautilus shell, has been transformed into a more vivid evocation of the organization’s mission of supporting compassion, comfort and dignity at the end of life.

    “As the need for and appreciation of hospice care grows, we want to make sure that people understand who we are, what we do, and why it’s so valuable,” said Siobhan Greene, CEO of the renamed Hospice Giving Foundation. “We screen for excellent hospice care providers, raise funds and award grants so that everyone can have access when they need this critically important service.”

    Since 1997, the nonprofit has awarded more than $21 million dollars in grants. It also conducts advocacy and education to make sure that people understand hospice care and know how they can gain access to it for themselves or a loved one.

    Nationally, hospice is becoming an increasingly important part of health care, especially as the population ages. In 2011, nearly 45 percent of all decedents (people who died) had been receiving hospice care, according to the National Hospice and Palliative Care Organization (NHPCO). Between 2001 and 2007, the number of Medicare decedents receiving hospice care increased from 18.8 percent to 30.1 percent.

    Initially funding just a few organizations primarily focused on hospice care, the Hospice Giving Foundation now supports more than a dozen grantees, which provide palliative care, veterans’ services, and children’s end-of-life services. This year the requests for funding reflected an increasing demand and an emphasis on expanding to under-served regions of Monterey and San Benito counties.

    Hospice Giving Foundation’s new name and identity were revealed at an open house this afternoon at the organization’s offices at 80 Garden Court in Monterey. Those offices have been freshly painted in the colors of the new logo, and the design theme continues through wall art, brochures, cards, stationery and gifts such as tote bags and mugs.

    A new website based on the new identity, and with with greatly expanded capabilities, will launch overnight for the morning of August 21. Its URL will remain unchanged: hospicegiving.org.

    “The core of our mission remains the same, but we have new focus and additional capacity to meet the growing need,” said Ms. Greene. “Our vision is to make our community a leader in delivering top-quality end-of-life care.”

    HospiceL Old Logo, New Logo

    HospiceL Old Logo, New Logo

    posted to Cedar Street Times on August 20, 2014

    Topics: Front PG News


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