• More bars in more places, even in PG: AT&T films a commercial

    By Joseph Fabeets

    Pedestrians and drivers navigating Lighthouse Avenue were treated to an unusual sight on the morning of February 23: a Southern California film crew had blocked the street from the Post Office to 19th in preparation for shooting a TV commercial for AT&T Wireless. Banks of stage lights and huge reflective screens stood in front of the Red House restaurant, where filming was set to begin. The project was expected to take two days.

    Production Specialist Zach Clark, representing Smuggler Films, said the company had scouted small coastal towns from southern Oregon down to Point Reyes and Morro Bay. “We decided Pacific Grove is the prettiest and most unique, with the most wonderful people,” said Clark.

    In all, 85 production people were on hand, with six big rigs for equipment, make-up and staff transportation.

    Portions of the commercial were also filmed along Ocean View Boulevard at Beswick Park.

    According to City Director of Management and Budget Jim Becklenberg, the City will receive $5000 per day from the film company for permits plus as-yet-to-be-determined costs for police and public works staff and equipment.

    Said Moe Ammar, president of the Pacific Grove Chamber of Commerce, “They really loved Pacific Grove.” The film company representatives told Ammar that they were very impressed with the city of Pacific Grove, from restaurant staff and merchants to City officials such as Cdr. Tom Uretsky of the Police Department, their liaison. Unsolicited, the film company gave the Chamber $1500 and, according to Ammar, were “generous” with the businesses affected by the closure of the street in front of their respective establishments.

    No date for the airing of the commercial was available.

    posted to Cedar Street Times on February 27, 2009

    Topics: Current Edition


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