Production Specialist Zach Clark, representing Smuggler Films, said the company had scouted small coastal towns from southern Oregon down to Point Reyes and Morro Bay. “We decided Pacific Grove is the prettiest and most unique, with the most wonderful people,” said Clark.

In all, 85 production people were on hand, with six big rigs for equipment, make-up and staff transportation.

Portions of the commercial were also filmed along Ocean View Boulevard at Beswick Park.

According to City Director of Management and Budget Jim Becklenberg, the City will receive $5000 per day from the film company for permits plus as-yet-to-be-determined costs for police and public works staff and equipment.

Said Moe Ammar, president of the Pacific Grove Chamber of Commerce, “They really loved Pacific Grove.” The film company representatives told Ammar that they were very impressed with the city of Pacific Grove, from restaurant staff and merchants to City officials such as Cdr. Tom Uretsky of the Police Department, their liaison. Unsolicited, the film company gave the Chamber $1500 and, according to Ammar, were “generous” with the businesses affected by the closure of the street in front of their respective establishments.

No date for the airing of the commercial was available.